Twitter - certainly more than a popularity contest for the promotion of the website

As anyone involved in website marketing know, Twitter is an excellent tool for website promotion.

Launched in 2006 in San Francisco and acquired by Google a year later, 140-character microblogging phenomenon has since grown into a real-time short messaging service that works across multiple networks and devices.

The recent integration of Twitter updates in the results of the search engine Google is the latest sign of how the service of social media has come, and is used by many companies marketing the website to update a large number of 'followers' with real time news.

But how does Google actually rank of tweets "- and how they are useful for search engine optimization (SEO)?

The Technology Review magazine recently published an interview with Google Fellow Amit Singhal, who explained that the number of followers belonging to a single Twitter account has an impact on how the ranks into account in the results of search engines.

And 'well-documented that, among other factors, Google ranks web pages on the number and quality of links they contain.

However, Mr Singhal, who led the development of Google real time search, said that in a context of Twitter, the number of people following someone is similar to the number of links pointing to a page.

"If you tweet, the key is to identify the followers of fame, '" he told the magazine.

He added: ". You earn reputation, and then give reputation if many people follow, and then follow someone - then even if this [new person] does not have a lot of followers, his Tweet is considered important because its followers they are widely followed. "

Twitter is definitely more of a popularity contest, he said.

Mr. Singhal has also explained how the use of hashtags in Twitter could be a sign of a tweet of inferior quality, which serves as the "red flags" to lower the quality tweets and attract spam-like content.

In December, Bloomberg BusinessWeek reported that the content of Twitter deals with Microsoft and Google search had earned £ 15.3 million .......