Tuesday, August 14, 2012
How to Use Article Marketing to generate highly targeted buyers
One of the things I noticed with article marketing is that most people use it to generate positioning in search engines for organic traffic, or use it to generate traffic to their website.
And even if I use article marketing for both these purposes, the thing that is most valuable marketing article for me is his unique ability to generate highly targeted leads that are really easy to convert into buyers.
Let's take a first look at the visitor typically acquired through traditional means - for example, the PPC traffic, organic traffic, or advertising.
When someone arrives at your website from one of those sources that do not know anything about you. They saw a hyped up to 3 lines ad that was obviously designed to generate clicks. And chances are when they come to your site, they have no idea who you are. And even if you do a good job getting people to participate in that page - which still have no idea who you are. So you have to work hard to develop enough trust for people to start buying from you.
But let's Article Marketing contrast.
Someone reads one of his articles. They like what they're reading, you like, but want more information before you go to your site. So you look around for more articles you have written. They see how many articles you've written. They are impressed.
Then look for your name in the search engines, and find that your articles have bee re-released in many other websites. Now they are thinking that you should really be an expert to discuss whether all of these sites have put your article on their site.
So now when they go to your site, have already triggered - already trust you, they see others trust you - and now there is no need to build the foundations of a relationship with them, since you've built through your network of articles.
Can you see how this can lead people to become more confident you earlier in the report - and this would lead to people who buy from you before?
I encourage you to think hard on this article marketing, and ask yourself how this could affect the ability to make more money on your web site, due to the higher level of experience the confidence of citizens before arriving at your site....
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