The importance of links in SEO

Links are the lifeblood of any successful website on the internet. Without internal links as visitors would find their way around your site? No outbound links as visitors would find their way to other related sites of interest? And, no incoming links as it would be a bit 'of your visitors to find? Not only that, for good search engine optimization inbound links are not an option - are a necessity.

Google like to see a site where the pages are linked together in a clear and organized. I'm pretty happy when they see the link out to quality sites. But, above all, want to see what other sites have a `` good opinion of your site. And the only real way you can say is that if you have incoming links. Inbound links indicate that your site is well designed, and a valuable resource for Internet users. That being so hard to resist Google ranking your website highly, depending on the course other factors such as keywords.

The challenge, therefore, is to get other sites to link with yours. Get a couple of hundred sites to connect with your all night is easy. The idea is that you connect to them and they do the same with you. Reciprocal linking at its worst! Google is not stupid. You see a sudden jump of your links and immediately sound the alarm bells. `What is just as bad is likely that many of these inbound links are are low quality and / or irrelevant sites, however, to link value is practically zero. Link farms are a waste of time (usually money), so don `t waste your time and effort with them.

Now that does not mean that reciprocal linking is bad in itself. This is not the case. It 's just that the site connects with the theory should be a quality site, and hopefully have an argument similar to yours. If yours is a new site is very unlikely that you are going to get free links from older, established and high PR sites. You must first get established by providing quality content and build a good reputation. That takes time, and there are no reliable shortcuts to this.

What about the links themselves, is the text used in links, and the page on your site that point?

Natural looking links work best. So, do not use exactly the same anchor text every time. Change the text around, and, of course, if you link to different pages of your site is particularly important to use anchor text with respect to that particular page. And speaking of links to various pages, remember that some users might not be interested in your home page. You could have a site, for example, around holidays abroad. One of your pages could be on the Greek Islands. If another site on the topic of Greece was to connect to your surely you would like a link pointing to the inside page of the Greek islands, with the appropriate anchor text. So in conclusion, you can build your inbound links slowly over time. If you change again which is fine, as long as the other site is of a certain quality. Use a different anchor text where you have any say in this, and links to a series of pages, not just one or two .......