10 cheap beer Event Marketing Tips

Are you planning an event or attending a trade show any time soon? If so, consider the following 10 low cost marketing tactics before mailing your payment.

Event Marketing Tactic # 1 - The purchase decision-makers attending the event? Are you sure? Let's say you sell gifts that help increase employee moral and you're considering exhibit at the National Human Resources Association annual conference. It is your decision-makers to participate? Who attends this event - HR directors, managers or VPS? Perhaps all, or a small percentage of all three attend. If your decision-maker is a human resources director, then you should make sure that the event management company able to provide statistics that support the percentage of participants have director-level titles. You need to drill down to your target audience. It is not enough to say that it is an event-related human resources, indeed, is the title of the job you're targeting attending? And if so, what percentage of participants to hold this title? I recommend at least 50-60% before spending any money.

Event Marketing Tactic # 2 - What value-added benefits is the place [show organizer] making available to your business? Will they allow access to the mailing list of participants in order to implement a premailing promote your special day fair, as is the position of your stand? Well-organized events, at a minimum, provide a list of participants after the event so exhibitors can follow up. Events organized to provide more information contact the participant before and after the event. Other value added services for information include: being included in the distributions of e-mails promoting the event participants, as well as an advertisement in the event show guide.

Event Marketing Tactic # 3 - Target your event qualifying questions around the "who,?" Instead of "how?".

Event Marketing Tactic # 4 - Giveaways should be relevant to your business. Do not give something for free just for the heck of it. Who cares if you collect 10,000 names because you ran a really cool promotion giving away a free "TV 48. If you are a personal chef, what does a TV have to do with your company? Nothing! [If you are not Emeril .] So, you have just collected 10,000 NON-qualified leads Instead, as a personal chef you could try, "Sign up to receive our special report," How to live like the rich,. Affordable Tips for hiring a Personal Chef. " You can take the most business cards deposited in your fish bowl have an interest in personal chef.

Event Marketing Tactic # 5 - Location, location, location. If prospects can not see, then you are wasting your time. Do not be fooled into buying a cheap car in a last-minute special, such as "One booth remaining at 50% discount." It is likely that no one will visit, since your stand will be secretly hidden from the eyes of all. The ideal positions are located at the entrance to the event and close the path to the food stations and restrooms. Cabins on the corner of the main walk-throughs are ideal.

Event Marketing Tactic # 6 - Some of your most qualified event leads come from networking with other exhibitors. Then, attach list of exhibitors several days before the event. At a minimum, you want to know what your competitors will be able to mystery shop. What's more, you want a plan that outlines what the exhibitors who want to learn to pitch and services, or to establish an informal partnership. Prepare your plan and sales-spin before the big day!

Event Marketing Tactic # 7 - Would you like to attend more events, but do not have the budget? Try approaching complementary exhibitors and ask if they would be interested in sharing booth space with you. Share the costs. In addition, you can cover each other when you need a break. Or, look around for hidden advertising money. If you are a distributor, you may have accrued MDF funds [Market Development Funds] aka advertising coop money, unbeknownst to you. Many companies will allow resellers to spend MDF funds to pay taxes booth events.

Event Marketing Tactic # 8 - Save yourself a lot of time and only approach event passersby who make eye contact. People who do not look to you or your stand are not looking for a reason. Remember that you can only talk to so many people to an event, then use your precious time wisely. Target those who make eye contact.

Event Marketing Tactic # 9 - Make sure you are allowed to display signs, posters, banners, etc. Treat your signs as miniature billboards. Not more than six words and make sure that can be read by at least 10 'away.

Event Marketing Tactic # 10 - Do not pay full price. Remember, almost everything in life is negotiable, including booth fees. Always ask for a price reduction, you will be pleasantly surprised. Printed advertising rates and / or stands are only a starting point for negotiations.

PS .... Get up, do not chew gum and try not to talk too much to other people working your booth. This makes you appear unapproachable. Finally, your clothes should be slightly better than what you believe attendees will be wearing. For example, if you're attending an event where most attendees are engineers, not wearing a three-piece suit!...