SEO Strategy - Effective Search Engine Optimization Strategy

Several types of search engine optimization strategy.

or on-page optimization
O Off-Page Optimization

Before you do off-page optimization on-page optimization is required in the process of search engine optimization. When Internet users search for certain services from search engine and come to your website and if your website is not in the correct format, the site content is not of good quality and value at the time the user will not be interested in your business and just live with your website. On-page so you first need to do off-page optimization.

Phases of on-page optimization are:

Keyword Search

Keyword research can be defined as choosing the words that describe the product or service as viewed from the perspective of your target market. These will be the most important steps in the process of search engine optimization. Keyword research is the process of defining the right mix of keywords, which are more likely to be used by potential customers in search engines and directories. This Keyword Research consists of a wide variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword research plays a crucial role in ensuring that your potential customers will find when they are looking for your specific products and services.

Meta tag creation:

Meta tags are HTML or XHTML fundamental that give structural information of the web page. The meta tags are used in the head section of html code. Defines the title, description and keywords of the webpage. All are defined as follows:

Title Tag: This tag provides the title of the page. The search engine available on the website through the title tag. The length of this tag is 40 to 65 characters.

Tag Description: gives quick and effective introduction page of your website. This will not be displayed on the page itself. The maximum length of this tag is 0 to 250 characters.

Tags Keywords: This tag defines the targeted key phrase of your website. The maximum length of this tag is 0 to 300 characters.

H1 tags: title / header of the page must be mentioned in the H1 tag, the length of the title should be limited to 60-80 characters. Standard use of H1 tags is 3 times the home page and once inside pages.

Alt tag: When using the img tag to insert images on web pages. This tag can include the ALT = attribute, which means that the attribute text. Search engines also read ALT text.

W3C Validation: After the Meta tag creation process has been made the final steps is to check the html code of your entire site is called "validation process of the W3C."

Steps in off-page optimization:

After the on-page optimization the next step is off-page optimization.

Directory or presentation
or mutual (two-way / three way)
Classified or presentation
or the creation of Blog
or Article Submission
Posting or Forum
or press release ...