The Power of Article Marketing

Article marketing can increase your business prospects, publicity and profits. Writing compelling "how to" articles will educate the market, it becomes a reliable source of information.

And 'an effective way to move from a relative unknown to an expert in your field virtually overnight.

How does this help your bottom line?

Chasing customers is an exercise in tedious and often unrewarding. Instead of chasing them, you can gain by sharing your knowledge and skills.

For example, you can write short "how to" articles of 250-700 words related to your field. Then submit them to various article directories sites for a wide exposure to hundreds or thousands of publishers online.

Allowing them to be freely published by website owners and newsletter publishers, your articles may be viewed by millions of Internet users who might not otherwise have heard about your small business.

This is an incredible, low-cost marketing tool that generates targeted website traffic and helps to build your mailing list.

Articles like free advertising

Posting free-reprint articles on reputable websites such as Ezine Articles Article (http://www.ezinearticles.com) and marketers Idea (http://www.ideamarketers.com) will save you a lot of money on advertising. You'll get lots of publicity and credibility for your business.

Of course, your article submissions should be targeted and beneficial to those who will read them. After all, the point is not only to attract the attention of potential customers, but to engage with your ideas and information.

First, identify your target audience and think about what you'd like to read.

Then, when you chose your topic, you can begin to research and write your article. Here are some tips to make your articles more effective:

Article Writing Tips

o Title: This is one of the most important parts of an article because it's the first thing the reader sees. Make sure your title powerful and that is exactly the object that follows it.

o The Truth: No one likes false advertising to make sure all the information in your article is truthful. We want people to trust you, and want to establish a good reputation. Openly sharing honest insider knowledge is a great way to earn the trust and respect.

Or write many articles: Do not try to fill it all in one article. Save some information for part II or perhaps a series.

Ø Think Strategically. The goal of article writing is to inspire action. For example, prepare a short item "teaser" and asks readers to choose your web site for more information.

or has spread around: by joining forums is another great way to get in touch with new prospects. Try running your existing articles and comments to the appropriate forums with your signature file. People know you and your business, and a few clicks through to your website.

The more you learn about how to effectively use article distribution, the more your business by providing a substantial increase in website traffic and sign ups.

Remember, use the articles sent to tease and groped your readers to get a taste of what they can expect from your business and want more. In this way you can stop chasing customers and get them to come to you .......