Crisis Management: What is training to spokespersons?

By: Oscar RossignoliDirector of http://www.imagen-empresarial.com

No company is shielded. All companies have faced and continue to face a crisis and a media training you can anticipate: By knowing your risk, you can respond appropriately to them.

As part of crisis management, training and training for managers of public relations, corporate spokespersons and directors of corporate communication becomes an important communication tool.

The training for spokespersons helps corporate executives to communicate better and learn the secrets of the mass media with practice interviews on television, radio, press and appearances and delivery of statements, as part of crisis management and media management of communication.

At the workshop for spokespersons prepares for company officials to perform better in a presentation or media interview, controlling what he says and how he says it.

Through hands-on activities and simulations of actual cases where this training is intended that the spokesmen or company achieve better address conflict and expressing the company's corporate message with method and discipline, without departing from the script according to the crisis management strategy.

What is learned in this training for spokespersons?

It teaches:

• To engage effectively with the press.

• A biased and ill answer questions in an interview.

• To manage a radio interview.

• To manage an appearance on television.

• To manage an interview in the print media.

• A key message to convey your communication strategy.

• Tips for controlling a media interview.

• Get to know fully how journalists work, what their needs, to achieve a more efficient manner.

Why is it necessary that the speakers receive media training?

Because no company is shielded and you have to be prepared. All companies have faced and continue to face a crisis and a media training you can anticipate: By knowing your risk, you can respond appropriately to them.

Who should take the company?

All those executives who have projection within the company and that answer in a possible crisis for her as spokespersons.

A crisis management program must include training for spokespersons to, with method and discipline, maximize all resources and take full advantage in encounters with the press at this time of conflict.

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