How to write your first press release

If there was a task that could be done to let others know your business quickly, would you do? The fact is that most people do not implement a simple press release. It could be fear of the unknown? In this simple article, I hope to clarify some of these unknowns in order to move a step forward in growing your business.

INFORMATION TO THE PUBLIC

The purpose of a press release is to inform others. Simply, it is news that will provide the public with the benefits of what you are trying to accomplish. Your goal is to please the public with the information you are providing.

NOT 'a sales letter

If you're planning to sell a product or service, you may have a sales letter. If you have an offline or online, the main purpose of it is to convince readers to buy what you have. Although it might seem like a story, a sales letter is not a press release.

SO WHAT'S 'THE DIFFERENCE

When you start to think about the structure of a sales letter, you can start thinking about the AIDA formula. Your attempt to draw attention, create a little ', the desire to interest, and finally hit the reader with a sales pitch. Now, what if you take out the pitch, that "call to action"? You still provide no value to the reader? If so, you can easily have a press release.

WRITE YOUR FIRST PRESS RELEASE

The first thing you want to do is learn from existing releases. You can review a local newspaper to find some news items worthy of notice. Another tactic is to review sites on-line press release as PRweb.com.

After reading the press releases, then think about how, when, what, why type of questions that apply to your product, service, or whatever you want to inform people about. It might be easier for you if you start writing this on a piece of paper right now. Very often I find the act of writing down thoughts can work wonders.

So after you write the answers to "your" questions down, think about your target audience. Sometimes this step is often overlooked. What do you think your target market is interested? Remember, you are trying to inform your readers. If your questions and answers are all over you, most likely will not form the bridge of information you want to transmit....