7 Tips for selling high-Killer Copy

The idea of ​​writing a sales letter scare you? Many people out there have developed great products or services but do not know how to 'sell' to a prospect. They can rattle off the features of your product or service, but can not create a sales letter to convince the prospect of the benefits of their product or service. Copywriter experts are expensive, and that is where this article comes into play if you can not afford to pay for a copywriter, then here are 7 top tips to help you write a killer sales letter conversion.

1. Whether the customer how to spell-This is by far the most important thing in your sales letter. Do you tow write what people want to hear, not what you mean. Benefits sell! Tell the prospect how and why your product or service to save money, save them time or improve their lives.

2. Organize your letter-I do not ramble. Having a well-defined introduction, main body and conclusion. The main body is where you show your prospects why your product or service is for them.

3. Making it easier to read-not use the academic jargon or words (unless the target market will most likely get it.) There is no faster way to turn off a prospect.

4. Capture the attention of the reader-Make your title stand out and have subheadings throughout your sales letter. People are more likely to scan portions of text online and read every single word.

5. The interested reader Get-Use the active voice to keep the reader reading. Use testimonials, case studies etc to make it relevant.

6. Do your readers want your product or service-Again back to ensure that we speak in terms of benefits, not features.

7. Ask your readers to act-may seem strange, but it is better to think that your readers are a bit 'stupid. They were so impressed by the product because it will benefit them, but you have to tell them exactly what to do. If you want them to email you, tell them. If you can buy from your site say exactly where to click to buy.

By implementing the tips above in your sales copy, you should see improvement in your conversion ratio of prospects to customers .......