5 Tips for Small Business Consulting - Franchise Marketing Made Easy

If you are a consultant or external to an organization of small business franchise, you are constantly looking for ways to help your clients improve their marketing efforts to increase revenues.

The value of marketing efforts for the franchise must be measured both their cost-effectiveness and their results in terms of sales growth for the organization. Greater cost-effectiveness can be achieved by implementing best marketing systems. These systems must be designed to minimize the time required from headquarters to oversee the management of the local affiliate marketing campaigns, both must contribute to increased visibility of the headquarters is in the countryside and to increase brand consistency throughout the organization.

Here are 5 tips for small business consulting franchise marketing easier:

Tip # 1: Unifying the brand image in all franchises using consistent collateral: fast-growing franchise organizations often find themselves quickly out of their marketing systems that have worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization has to change when the organization goes from 10 to 50 points or more, but unfortunately many organizations fail to keep pace with its growth. One of the most dangerous consequences of such rapid growth is the loss of control of the brand image due to individual members who take on the task of managing their marketing campaigns that use the collateral against the organization. Therefore, it is important to advise the customer to find a way to unify the brand image of companies throughout the organization.

Tip # 2: Put the power of ordering direct mail and promotional products into the hands of affiliates: Leaving the individual franchisees control their own independent campaigns, direct mail, it gives them the power of mail to whoever they want whenever they want. However, while doing so would be giving up economies of scale associated with centralized direct mail and promotional products sourcing. The best thing for growing businesses of your client, then, is for them to continue to empower their members to maintain direct control of their campaigns, but at the same time it is necessary to help the client find to simplify ' fulfillment of direct mail through a single source.

Tip # 3: contract directly with vendors across the enterprise, in order to exploit opportunities to purchase volume: advising customers to contract directly with suppliers who meet their orders and print promotional items, which are helping customers to reduce costs Operating giving them the opportunity to take advantage of the opportunity to purchase the volume.

Tip # 4: Centralize generation mailing list for the control of the highest quality, many individual members have very specific ideas on how and to whom they want to mail coupons and other offers. And, all rights, should maintain control of this process. At the same time, franchises tend to have varying degrees of attitude to the management of the lists. And, often the data mailing list which is sourced locally is poor, full of errors and outdated. By centralizing the generation of mailing lists, but at the same time allowing affiliates to choose their own price list and quantity of selected demographic, the organization of your customers will enjoy greater ease of generation of the list and the highest response rates.

Tip # 5: automate the entire ordering process to minimize delays and errors associated with human interaction: Finally, the customer will benefit from the creation of an Internet-mediated, automated system that allows franchisees to run customized direct mail and promotional goods campaigns the features only the approved corporate guarantee. This system allows centralized control of the business office of your customer and complete visibility ordering habits of individual members, but also safely leave the decision making about the specifics of each country in the hands of local affiliates.

When performing consulting small businesses for franchise organizations in the field of marketing, it is important to inform your customers about how to improve the efficiency and cost effectiveness of organization-wide marketing. At the same time, the recommendations should find ways to empower local franchisees to manage their marketing campaigns on their own terms .......